I began to inform and think that a trademark may be an acronym, may indicate the name of the founder or may refer to the product it represents.But which one was supposed to be mine?
I live in a geographically extreme province whose beauty has always attracted illustrious characters and still hosts special people. For my project I turned to Simona, a professional graphics designer with a base also in Turin that cares for the image of prestige brands. In a couple of meetings at his home, in a convivial atmosphere and to which other friends were present, I exposed my project: a rigorous Neapolitan handicraft shop, presented in a different way, a colorful place where the product appeared not just as something classic, but was noticed in all its modern splendour.
Attempts during those meetings to name a project were the most disparate, but a few days after Simona invited me to a bar for an aperitif, she had an idea she thought she might like.
I must admit that skepticism was high, because I could not imagine anything that could satisfy all of my expectations. But sitting at the bar table, Simona takes a napkin from the dispenser, pulls out a pen from her purse and writes.
First one « g », just so, in small letters. Then adds LOVE in uppercase and finally a « me ». You read it, gloveme. And it translates, too, glove me.